1. Festina Watches
Festina does a great job here with an impression campaign. I couldn’t possibly imagine myself, or any other consumer, browsing a watch store without a significant pause to check out these watches. However, the watch community is one steeped in tradition and history, and this is clearly is a gimmick. Short term brilliance, though.
2. Nike Air
Nike knows its demographic. For consumers who buy expensive sneakers, showing them off is the most important part of the transaction—especially if they’re part of ‘sneakerhead’ culture.
Many ‘sneakerheads’ care so deeply about their shoes, they’ll rarely wear them, for fear of dirt or creases from walking. They’re a modern accessory, and this new packaging empowers the demographic, giving them the opportunity to display their purchase in a beautiful way, completely protected.
3. Gnome Bread by Lo Siento
I’d eat it.
4. Ippon Matsu Beer
Somehow both modern and classic at the same time. An incredibly simple and memorable display that is much more bold than it lets on—due to its minimal ‘branding’.
The product itself looks great too—the wonderful synthesis of great advertising with a great product. Ten out of ten, would drink again.
I received my first ad job by walking into the agency with one of their products—I’d stripped the label and bought a custom one from Labels West, and redressed it. They didn’t end up using the label for their product or anything astounding, but they were impressed for some reason. Anyway, over and out.
I like to talk advertising—hit me up on twitter @hargismatthewj, or atwww.matthewhargis.com.
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