4 Cool Labels to Help Stimulate Your Advertising Brain Today

1. Festina Watches

http://www.festina.de/web/

Festina does a great job here with an impression campaign. I couldn’t possibly imagine myself, or any other consumer, browsing a watch store without a significant pause to check out these watches. However, the watch community is one steeped in tradition and history, and this is clearly is a gimmick. Short term brilliance, though.

 

 

 

2. Nike Air

Nike Air Packaging | Image 1 of 2

www.creativebloq.com

Nike knows its demographic. For consumers who buy expensive sneakers, showing them off is the most important part of the transaction—especially if they’re part of ‘sneakerhead’ culture.

Many ‘sneakerheads’ care so deeply about their shoes, they’ll rarely wear them, for fear of dirt or creases from walking. They’re a modern accessory, and this new packaging empowers the demographic, giving them the opportunity to display their purchase in a beautiful way, completely protected.

 

 

 

 

3. Gnome Bread by Lo Siento

Gnome Bread by Lo Siento

cache.bordom.net

I’d eat it.

 

 

 

 

4. Ippon Matsu Beer

Ippon Matsu Beer

ohbeautifulbeer.com

 

Somehow both modern and classic at the same time. An incredibly simple and memorable display that is much more bold than it lets on—due to its minimal ‘branding’.

The product itself looks great too—the wonderful synthesis of great advertising with a great product. Ten out of ten, would drink again.

 

I received my first ad job by walking into the agency with one of their products—I’d stripped the label and bought a custom one from Labels West, and redressed it. They didn’t end up using the label for their product or anything astounding, but they were impressed for some reason. Anyway, over and out.

 

 

I like to talk advertising—hit me up on twitter @hargismatthewj, or atwww.matthewhargis.com.

 

All images are used in respect of their individual copyrights.

Advertisements

One thought on “4 Cool Labels to Help Stimulate Your Advertising Brain Today

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s